AI Sales Assistant for Independent Dealerships
Franchise dealers get AI bundled with OEM tech stacks, DMS integrations, and corporate budgets. Independent dealers get nothing. Mika levels the playing field with live inventory search, 24/7 lead capture, and a self-learning conversion engine, all for $350/mo with no CRM required.
#1
Fastest-growing dealer segment
Mordor Intelligence
56-60%
Of leads arrive after business hours
Demand Local
$326
Average cost per lead in automotive
Promodo
The Independent Dealerships Challenge
No OEM Tech Stack
Franchise dealers get chatbots, CRM tools, and digital retailing bundled with their OEM agreement. As an independent, you have to source every tool yourself, and most enterprise solutions price you out.
Competing Against Bigger Budgets
Franchise dealers spend thousands per month on BDC agents, digital retailing platforms, and marketing. You compete with tighter margins and smaller teams. Every lead matters more.
Wearing Every Hat
You are the sales manager, the finance person, and the one arranging the lot. You cannot also be the person watching for website chat messages. But those website visitors are real buyers with real money.
After-Hours Coverage Is Expensive
Hiring a BDC agent costs $3,000-$5,000/month. For an independent lot doing 20-40 units a month, that is a massive expense. But without after-hours coverage, you lose leads every night.
“Franchise dealers get AI included. Independent dealers deserve the same tools at a price that works.”
Why Independent Dealerships Choose Mika
Not another chatbot. A sales assistant built for how independent dealerships actually operate.
Enterprise Tools, Independent Price
Live inventory search with photo cards, 24/7 lead capture, multilingual support, and a self-learning conversion engine. The same capabilities franchise dealers get, for $350/mo with no contract.
No CRM Required
Mika works standalone. Upload a CSV of your inventory, paste the embed code, and you are live. No DMS integration needed, no IT department, no CRM subscription.
Every Lead Captured
Whether it is 2pm or 2am, Mika is on your website answering questions and capturing contact information. Lead emails include the vehicle of interest, the conversation summary, and everything you need to follow up.
Level the Playing Field
When a buyer is comparing your lot to a franchise dealer, the quality of the website experience matters. Mika makes your site feel as responsive and professional as any franchise operation.
Before & After Mika
Try the Dealership Demo
This is a live demo connected to a fictional dealership inventory. Ask about trucks, SUVs, or vehicles under $40,000. Vehicle cards with photos will appear in the chat.
Try asking about specific vehicle types, price ranges, or availability.
See Mika in Action on a Real Dealership
Vitale Motors NJ is a used commercial vehicle dealer running Mika in production right now. Visit their site and try the chat yourself.
Vitale Motors NJ
New JerseyUsed Commercial Vehicle Dealer
Vitale Motors specializes in used commercial vehicles including trucks, vans, and cutaways. Mika searches their live inventory and answers buyer questions around the clock.
What Your Visitors Ask
Real questions Mika handles every day for independent dealerships.
“What SUVs do you have under $20,000?”
“Do you offer any kind of warranty?”
“Can I schedule a time to see this vehicle?”
Real-World Scenarios
A buyer finds your independent lot on Google at 9pm. They ask about trucks under $30,000. Mika searches your inventory, shows 4 matching vehicles with photos and prices, and captures their name and email. You call them at 9am and book a test drive before the franchise dealer down the road responds.
A buyer is comparing your lot to a franchise dealer. On the franchise site, they get a polished chat experience. On your site, they get the same. Mika gives your website the same professional, responsive feel that builds buyer confidence.
A Spanish-speaking buyer asks about available minivans in Spanish. Mika responds fluently, searches your inventory, and captures their contact info. Without Mika, this buyer would have left your site entirely.
The Independent Dealer Disadvantage Is Real
Franchise dealers have an unfair advantage when it comes to digital tools. Their OEM agreements include access to DMS platforms, digital retailing suites, AI-powered chat, and marketing support. These tools are subsidized, integrated, and maintained by the manufacturer. An independent dealer gets none of this. Every tool has to be sourced, evaluated, purchased, and maintained independently, often by the same person who is also selling cars, managing financing, and keeping the lot organized.
The result is a digital experience gap that costs independent dealers leads every day. A buyer comparing your lot to a franchise dealer down the road sees a polished, responsive website on one side and a static page with a phone number on the other. The decision about where to inquire first is not about inventory or price. It is about which dealer seems more professional and responsive online.
Mika closes this gap for a fraction of what franchise dealers spend. The same live inventory search, the same photo cards, the same 24/7 lead capture, the same multilingual support. Your website feels as responsive and professional as any franchise operation, without the enterprise price tag or the annual contracts. For an independent dealer doing 20-40 units a month, this is the highest-ROI investment in your digital presence.
Frequently Asked Questions
Do I need a CRM or DMS to use Mika?
No. Mika works standalone. Upload your inventory as a CSV file and paste one line of embed code on your website. No CRM, no DMS integration, no IT department required.
How is Mika different from the chatbots franchise dealers use?
Most franchise dealer chatbots are bundled with expensive OEM platforms and require annual contracts. Mika gives you the same capabilities, live inventory search, photo cards, lead capture, multilingual support, at $350/mo with no contract.
Can Mika handle my small inventory?
Absolutely. Mika works with inventories of any size. Whether you have 15 vehicles or 150, the experience is the same. Visitors search by make, model, price, and more.
What if I do not have a website?
Mika requires a website to embed on. If you use any website platform (WordPress, Squarespace, Wix, or even a basic HTML site), you can add Mika with a single line of code.
Is there a contract or setup fee?
No contracts, no setup fees. Mika is month-to-month starting at $350/mo. Cancel anytime. You can try the live demo on our dealerships page before signing up.
You Paid for This Traffic. Make It Count.
Every visitor that bounces is ad spend wasted. Mika turns your existing traffic into leads and revenue. Plug and play. Live in 5 minutes.