Guide Every Shopper Like Your Best Jeweler Would
Jewelry purchases involve trust, education, and emotion. A product grid with prices does not build any of those. Mika has the conversation that turns a browser into someone who walks through your door ready to buy.
Jewelry is a considered purchase. Without guidance, website visitors window-shop and leave.
The Jewelry Stores Website Problem
High-Value Purchases Need Education
A customer looking at engagement rings does not know the difference between VS1 and SI2 clarity, or why platinum costs more than white gold. Your website lists specs but does not explain them. Without education, the customer feels overwhelmed and delays the purchase or goes to a big-box store with sales staff.
Custom Orders Require Detailed Conversations
A customer wants to redesign a family heirloom or create a custom engagement ring. This requires discussion about metals, stones, settings, timeline, and budget. A contact form captures a name and email but none of the detail you need to prepare a meaningful consultation.
Gift Buyers Have Questions, Not Specifications
Someone buying a gift for an anniversary does not think in carats and metal types. They think in 'something elegant under $500' or 'she likes minimalist jewelry.' Your website's filter system (metal, stone, price) does not match how gift buyers think.
Sizing and Care Questions Delay Purchases
Ring sizing, bracelet length, necklace chain options, and care instructions are the practical questions that hold up a purchase. Every hour a customer waits for a response is an hour they might change their mind or find the answer from a competitor.
What Mika Does for Jewelry Stores
Every feature is designed for how jewelry stores customers actually shop and buy.
Gemstone and Metal Education
Mika explains the four Cs, metal differences, and stone types in plain language. When a customer asks 'what is moissanite?' or 'is 14k gold durable?', Mika provides the educational content from your knowledge base that builds confidence.
Gift Guidance by Occasion
Mika asks about the recipient, the occasion, and the budget, then suggests pieces from your catalog. 'Anniversary gift for my wife, she likes simple gold jewelry, around $300' gets matched to relevant products.
Custom Order Intake
For custom pieces, Mika captures the vision: inspiration images, metal preference, stone preference, budget range, and timeline. You receive a detailed brief instead of a vague inquiry.
Sizing Assistance
Mika shares your ring sizing guide, explains how to measure at home, and answers questions about resizing policies. This removes one of the biggest barriers to online jewelry purchases.
Appointment Booking for In-Store Viewing
Many jewelry purchases happen after an in-store visit. Mika books viewing appointments and captures what the customer wants to see, so you can have the right pieces ready.
Insurance and Certification Questions
Customers ask about GIA certification, appraisals for insurance, and warranty coverage. Mika answers these trust-building questions using the policies you configure.
Real Questions Your Customers Ask
These conversations happen on jewelry stores websites every day. Without Mika, every one ends with the customer leaving.
"I want to propose to my girlfriend, where do I start with engagement rings?"
The engagement ring journey is overwhelming. Mika asks about her style (classic, modern, vintage), preferred metal, budget range, and timeline. It provides education on cuts and settings from your knowledge base, then suggests viewing specific pieces in-store.
"What is the difference between lab-grown and natural diamonds?"
This is a question every jeweler gets now. Mika shares your store's perspective and the factual differences (composition, price range, certification) from your knowledge base. The customer gets an informed answer, not a sales pitch.
"I have my grandmother's ring and want to reset the stone in a new setting"
Custom redesign inquiry. Mika captures the details: stone type and size (if known), desired setting style, metal preference, and budget. This gives your jeweler enough to prepare a meaningful consultation.
"Do you offer layaway or financing on engagement rings?"
Payment options can make or break a high-value purchase. Mika shares your financing terms, layaway policy, or payment plan details from your knowledge base, removing a barrier to commitment.
"I need a birthday gift for my mom under $200, she likes pearls"
Specific gift request with clear parameters. Mika searches your catalog for pearl pieces under $200 and presents options with photos and prices. The shopper gets curated suggestions instead of browsing your entire inventory.
"How do I find out my ring size without going to a store?"
Practical question that blocks online purchases. Mika shares your at-home sizing guide and mentions your exchange/resize policy, giving the customer confidence to order.
Conversations Informed by Psychology Research
Mika is not a generic chatbot with your product list attached. Every conversation is informed by psychology research on how people make purchasing decisions, continuously refined to guide shoppers from browsing to buying without ever feeling pushy.
Reads Shopper Intent
Mika identifies whether a visitor is browsing casually, searching for something specific, or ready to buy. Each conversation adapts to where the shopper is in their decision process.
Builds Trust Naturally
Shoppers buy from businesses they trust. Mika builds trust through helpful, honest recommendations instead of aggressive sales tactics. Visitors never feel sold to, they feel guided.
Guides to Action
Every conversation has a natural arc that moves shoppers from curiosity to commitment. Whether the action is sharing contact info, booking an appointment, or visiting your store, Mika creates a path that feels organic.
Mika's conversation strategy is developed with psychology research and continuously refined. Visitors interact with an AI that feels genuinely helpful, not a script disguised as conversation.
Jewelry Stores: Before and After Mika
The same customers, the same questions, completely different outcomes.
Why Jewelry Is Different From Every Other Retail Purchase
Nobody impulse-buys a $3,000 engagement ring. Jewelry purchases happen after research, education, and trust-building. The customer reads about diamond clarity at midnight, compares settings during their lunch break, and visits three stores before deciding. Your website is part of that research phase, and right now it is probably the weakest link.
In your store, you sit down with the customer. You learn what matters to them. You show them pieces in their budget and explain why one setting works better than another for their lifestyle. You build the confidence they need to spend thousands of dollars. That is not something a product grid can do.
Mika brings that consultative approach to your website. It asks questions, educates on topics from your knowledge base, and captures the details that make your in-store consultation productive. The customer who walks through your door after chatting with Mika already knows their budget, their preferred style, and what questions they still want answered in person. That is a very different conversation from 'I am just looking.'
Retail Pricing
Plans built for retail stores with product catalogs. AI product search with photo cards, lead capture, and appointment booking included.
Starter
For stores getting started with product search in chat.
- ✓~100 conversations/month
- ✓Up to 500 SKUs
- ✓Product search in chat
- ✓Product cards with photos
- ✓Lead capture + email alerts
- ✓8 languages
Core
For growing stores with larger catalogs.
- ✓~250 conversations/month
- ✓Up to 2,000 SKUs
- ✓Everything in Starter
- ✓5 team members
- ✓Staff booking + waitlist
- ✓Custom brand colors
- ✓Auto follow-ups
Pro
For large catalogs and high-volume stores.
- ✓Unlimited conversations
- ✓Unlimited SKUs
- ✓Everything in Core
- ✓25 team members
- ✓Multiple locations
- ✓Full widget customization
- ✓Priority support
*Conversation estimates based on average usage. Actual capacity depends on conversation length.
Frequently Asked Questions
Can Mika show photos of my jewelry in the chat?
Yes. When you upload your catalog with photo URLs, Mika displays product cards with images, names, and prices directly in the chat conversation. Shoppers see the piece they are discussing without leaving the chat.
How does Mika handle price questions for custom jewelry?
You configure custom pricing guidelines in your knowledge base (e.g., 'custom engagement rings typically range from $2,000 to $10,000 depending on stone and setting'). Mika shares these ranges and emphasizes that a consultation is needed for exact pricing. It never makes up prices.
Will Mika mention competitor brands or stores?
No. Mika's guardrails prevent it from mentioning competitor stores or recommending customers shop elsewhere. It stays focused on your inventory, your services, and your expertise.
Can Mika handle questions about GIA or AGS certification?
Yes, based on the information you provide. If your knowledge base explains your certification standards and what each grading means, Mika uses that content to educate customers. It will not make claims about certifications you have not configured.
Is Mika appropriate for luxury jewelry pricing?
Yes. Mika presents prices as configured in your catalog. For high-value pieces, many jewelers choose to show price ranges rather than exact figures, and Mika respects that. You control what pricing information Mika shares.
How does Mika handle engagement ring returns or exchanges?
Mika shares your return and exchange policy as configured in your knowledge base. It does not process returns or exchanges. For specific return requests, it captures the customer's details and routes them to your team.
Explore More Retail Solutions
Mika adapts to every type of retail business.
Flower Shops
Most flower shop websites show arrangements in a grid and hope someone calls. Mika asks what the occasion is, what they like, and what they need it by. That conversation is the difference between a bounce and a sale.
Learn moreSalons & Spas
New clients check your website before they call. If your site cannot answer their questions or book an appointment right now, they move on to the salon that can. Mika handles both while you focus on the client in your chair.
Learn moreClothing & Apparel
Online clothing shopping has a sizing problem, a style problem, and a confidence problem. Mika solves all three by having the conversation your website cannot.
Learn moreTurn Online Browsers Into In-Store Buyers
Your expertise closes the sale. Let Mika start the conversation that brings them through the door.
You Paid for This Traffic. Make It Count.
Every visitor that bounces is ad spend wasted. Mika turns your existing traffic into leads and revenue. Plug and play. Live in 5 minutes.