One AI Sales Platform for Every Location
Every location needs the same quality chat experience, but inventories are different per store. Dealer groups cannot afford inconsistency. One store with great digital engagement and another with a dead contact form hurts the entire brand. Mika gives dealer groups one platform with consistent brand voice and per-location inventory search.
87%
Of acquisition deals by private groups in 2025
Kerrigan Advisors
58%
Of dealerships already using AI tools
JMA Group
12%
Projected dealer profit decline in 2026
Blue & Co
The Dealer Groups Challenge
Inconsistent Digital Experience
Some locations have great websites and responsive chat. Others have a contact form and nothing else. Buyers who visit your underperforming stores get a worse experience, and that reflects on the entire group.
Per-Location Inventory Isolation
Each store has its own inventory. A chatbot that searches across all locations when the buyer is looking at one specific store creates confusion. Buyers need answers about the vehicles at the store they are visiting.
BDC Costs Scale Linearly
Adding a BDC agent at every location costs $3,000-$5,000/month per person. For a group with 5 or 10 locations, that is a massive line item. And coverage is still limited to business hours.
Brand Voice Varies by Location
Different managers, different sales teams, different messaging. Without a unified platform, each location develops its own tone online. That inconsistency confuses buyers who interact with multiple stores in your group.
“97 of 111 dealership acquisition deals in 2025 were by private groups. Scale demands consistency.”
Why Dealer Groups Choose Mika
Not another chatbot. A sales assistant built for how dealer groups actually operate.
Consistent Experience Everywhere
Every location gets the same AI sales assistant with the same quality conversations, the same lead capture, and the same brand voice. No more inconsistency between stores.
Per-Location Inventory
Each store has its own Mika instance with its own inventory. A buyer on your Honda location sees Honda inventory. A buyer on your Toyota location sees Toyota inventory. No cross-contamination.
Centralized Dashboard
Monitor conversations, leads, and usage across all locations from one account. See which stores generate the most leads, which have the highest engagement, and where to invest more.
Fraction of BDC Cost
Mika at $350/mo per location replaces or supplements BDC coverage that costs 10x more. For a 5-location group, that is $1,750/mo total versus $15,000-$25,000/mo for staffed BDC teams.
Before & After Mika
Try the Dealership Demo
This is a live demo connected to a fictional dealership inventory. Ask about trucks, SUVs, or vehicles under $40,000. Vehicle cards with photos will appear in the chat.
Try asking about specific vehicle types, price ranges, or availability.
See Mika in Action on a Real Dealership
Vitale Motors NJ is a used commercial vehicle dealer running Mika in production right now. Visit their site and try the chat yourself.
Vitale Motors NJ
New JerseyUsed Commercial Vehicle Dealer
Vitale Motors specializes in used commercial vehicles including trucks, vans, and cutaways. Mika searches their live inventory and answers buyer questions around the clock.
What Your Visitors Ask
Real questions Mika handles every day for dealer groups.
“What trucks do you have at the Springfield location?”
“Do any of your stores have a white Tahoe in stock?”
“Can I schedule a test drive at your Edison store?”
Real-World Scenarios
A buyer visits your Honda location website at 9pm and asks about CR-Vs under $30,000. Mika searches that location's Honda inventory and shows matching vehicles. If they visit your Toyota location next, Mika shows Toyota inventory. Each store operates independently.
Your group acquires a new location. Instead of hiring and training BDC staff, you set up a new Mika instance with the store's inventory and embed code. The new location has 24/7 AI coverage from day one.
Your group GM reviews the centralized dashboard and sees that the Ford location generates 3x more leads than the Chevy location. The data shows the Chevy site gets less traffic. Now you know where to focus marketing spend.
Why Consistency Matters More Than Individual Performance
A dealer group is only as strong as its weakest digital presence. If your Honda location has a responsive website with live chat and your Chevy location has a static page with a phone number, the Chevy store is losing leads every day. Buyers who visit both see the inconsistency, and it reflects on the entire group. A customer who has a great experience at one location and a poor one at another questions the quality of the whole operation.
The traditional solution, hiring BDC agents at every location, does not scale. At $3,000-$5,000 per agent per month, staffing five locations costs $15,000-$25,000 monthly. Coverage is still limited to business hours. Agents get sick, take vacations, and have varying levels of product knowledge. The quality of the digital experience depends on who happens to be on shift.
Mika solves this by providing a consistent, always-available sales assistant at every location. Each store gets its own instance with its own inventory, but the quality of the conversation is the same everywhere. A buyer at your smallest location gets the same responsive, knowledgeable experience as a buyer at your flagship store. And the cost is a fraction of what a single BDC agent would charge.
Frequently Asked Questions
Can each location have its own inventory?
Yes. Each location gets its own Mika instance with its own inventory, its own embed code, and its own configuration. A buyer on your Honda store sees Honda inventory. A buyer on your Ford store sees Ford inventory.
Is there a multi-location discount?
Contact us for dealer group pricing. Groups with 3 or more locations receive volume pricing. Each location starts at $350/mo.
Can we maintain a consistent brand voice across stores?
Yes. You can configure the personality, guardrails, and tone for each location. Use the same settings across stores for consistency, or customize per-location if different brands require different approaches.
How do we manage all locations?
Each location has its own dashboard login, but group managers can access all stores. Monitor conversations, leads, usage, and performance across every location from one place.
What about stores with different brands?
Perfect use case. Your Honda store gets Honda-specific knowledge and inventory. Your Toyota store gets Toyota-specific knowledge. Mika adapts to each brand while maintaining your group's overall standards.
You Paid for This Traffic. Make It Count.
Every visitor that bounces is ad spend wasted. Mika turns your existing traffic into leads and revenue. Plug and play. Live in 5 minutes.