AI Sales Assistant Built for the EV Buying Experience
EV buyers have more questions than ICE buyers. Range anxiety, charging infrastructure, tax incentives, battery warranty, home charging setup. These are education-heavy conversations that take time, and they happen after hours when your team is gone. Mika handles the research-phase questions that turn curious visitors into showroom appointments.
20.7M
EVs sold globally in 2025
IEA
27.5%
Of all sales projected EV by 2026
IEA
$412
Average cost per EV lead
Promodo
The EV Dealerships Challenge
Range Anxiety Drives Questions
EV buyers want to know real-world range, not EPA estimates. They ask about range in cold weather, on highways, while towing, and with the AC running. These are detailed questions that require patient, knowledgeable answers.
Charging Infrastructure Confusion
Level 1 vs Level 2 vs DC fast charging. Home charging installation costs. Charging network compatibility. Public charger availability near their home or work. Buyers need this information before they commit.
Tax Incentive Complexity
Federal credits, state rebates, income limits, MSRP caps, lease vs purchase differences. The rules change frequently and vary by state. Buyers want to know what they qualify for before they visit.
Longer Research Phase
EV buyers spend more time researching before making contact. They visit dealer websites multiple times over weeks. If your site cannot answer their questions during those research sessions, they research somewhere else.
“EV leads cost 26% more than average. Losing one to an unanswered question is expensive.”
Why EV Dealerships Choose Mika
Not another chatbot. A sales assistant built for how ev dealerships actually operate.
EV-Specific Knowledge
Mika learns your EV inventory, charging details, and incentive information from your website and knowledge base. When a buyer asks about range or tax credits, Mika answers with what you have provided, not generic internet information.
Patient Education at Scale
EV conversations are longer and more educational than ICE conversations. Mika handles these patiently at any hour, answering the 5th question about charging as thoroughly as the first.
Inventory Search With Photos
When a buyer asks about available EVs under $45,000, Mika shows matching vehicles with photos, pricing, and range specs. The visual experience builds confidence that leads to showroom visits.
Capture Research-Phase Leads
Most EV buyers are not ready to buy today. They are researching. Mika captures their contact information during the research phase so your team can nurture them over time.
Before & After Mika
Try the Dealership Demo
This is a live demo connected to a fictional dealership inventory. Ask about trucks, SUVs, or vehicles under $40,000. Vehicle cards with photos will appear in the chat.
Try asking about specific vehicle types, price ranges, or availability.
See Mika in Action on a Real Dealership
Vitale Motors NJ is a used commercial vehicle dealer running Mika in production right now. Visit their site and try the chat yourself.
Vitale Motors NJ
New JerseyUsed Commercial Vehicle Dealer
Vitale Motors specializes in used commercial vehicles including trucks, vans, and cutaways. Mika searches their live inventory and answers buyer questions around the clock.
What Your Visitors Ask
Real questions Mika handles every day for ev dealerships.
“What is the real-world range on the Ioniq 5?”
“Does this EV qualify for the federal tax credit?”
“How much does it cost to install a home charger?”
Real-World Scenarios
A buyer is researching EVs at 10pm, comparing range specs across three dealer websites. On yours, Mika answers their question about real-world range in cold weather and shows available EVs under $45,000 with photos. On the other two sites, they see contact forms. You capture the lead.
A buyer wants to know if the Equinox EV qualifies for the $7,500 federal tax credit. Mika explains the eligibility requirements you have provided and captures their info for your sales team to follow up with specific financing scenarios.
A first-time EV buyer does not understand the difference between Level 2 and DC fast charging. Mika explains clearly, recommends checking with an electrician for home installation, and offers to connect them with your team for a test drive.
The EV Buying Journey Is Fundamentally Different
Buying an EV is not the same as buying a gas car. The decision involves new considerations that most buyers have never thought about before: range adequacy for their commute, charging infrastructure near their home and workplace, battery degradation over time, and whether their electrical panel can handle a Level 2 charger. These are not questions that a brochure or a features page can answer. They require a conversation.
EV buyers also spend significantly more time in the research phase than ICE buyers. They are evaluating not just the vehicle but an entire lifestyle change. They read forums, watch YouTube reviews, ask friends who own EVs, and visit dealer websites multiple times over weeks or months. Each visit to your site is an opportunity to answer a question, build confidence, and move them closer to a showroom visit. If your site cannot engage them during these research sessions, they research somewhere else.
The cost of losing an EV lead is higher than average. At $412 per lead versus $326 for a typical automotive lead, every unanswered question represents a significant marketing investment walking out the door. Mika captures these research-phase visitors by engaging them in the educational conversations they need, at any hour, and turning curiosity into qualified leads your team can nurture.
Frequently Asked Questions
Can Mika answer technical EV questions?
Mika answers based on the information you provide in your knowledge base and inventory data. Add your EV-specific details (range specs, charging info, incentive eligibility) and Mika will use them in conversations. She will not make claims beyond what you provide.
How does Mika handle tax incentive questions?
You configure what Mika can say about incentives in your knowledge base. She can share general eligibility information, direct buyers to official resources, and capture their contact info for your finance team to provide specific guidance.
Does Mika work for both new and used EVs?
Yes. Mika searches your full inventory whether it includes new EVs, used EVs, or both. Used EV buyers have additional questions about battery health and remaining warranty that Mika can address based on your inventory notes.
Can Mika compare EVs to gas vehicles?
Mika stays focused on your inventory and your dealership. She will not compare your vehicles to competitors or recommend alternatives. She can discuss the general benefits of EVs if you include that in your knowledge base.
What about charging network questions?
Add charging information to your knowledge base and Mika will share it. She can explain charging levels, mention local charging options you specify, and direct buyers to charging network apps for real-time availability.
You Paid for This Traffic. Make It Count.
Every visitor that bounces is ad spend wasted. Mika turns your existing traffic into leads and revenue. Plug and play. Live in 5 minutes.