Free Tools for Retailers
Pricing calculators with industry benchmarks, markdown planning, and ad spend analysis. Built for store owners who are tired of ad-riddled calculator sites that do the bare minimum.
Used by independent retailers, Shopify stores, and ecommerce brands.
Four Essential Retail Tools, All Free
Markup & Margin Calculator
Most PopularCalculate markup, margin, and profit for individual products or your entire catalog. Industry benchmarks for 24 retail categories, keystone and MAP awareness, break-even analysis with payment processing fees, and CSV export.
- Single + multi-product modes
- 24 industry benchmarks
- Break-even calculator
- CSV export
Sale & Markdown Planner
UniquePlan tiered markdowns to clear inventory while maximizing total revenue. Choose from preset strategies (gradual, aggressive, luxury, perishable) or build a custom schedule. Visual timeline, strategy comparison, and sell-through benchmarks.
- 4 preset strategies + custom
- Visual markdown timeline
- Side-by-side comparison
- Sell-through benchmarks
ROAS & Ad Spend Calculator
High Repeat UseCalculate return on ad spend, cost per acquisition, and profit per conversion. Compare against benchmarks for Facebook, Google Search, Google Shopping, and TikTok by retail category. Campaign planner estimates ad budget needed to hit revenue targets.
- 4 ad platform benchmarks
- Break-even ROAS analysis
- Campaign planner mode
- CPA + profit tracking
Retail Store Grader
Coming SoonEnter your store URL and get scored out of 100 on product page quality, mobile experience, page speed, SEO, checkout flow, and live chat. Specific recommendations to fix each gap, with a clear path to improving your conversion rate.
- 6 scoring categories
- Specific fix recommendations
- Competitor comparison
- Conversion gap analysis
Why We Give These Tools Away for Free
Every retailer needs a markup calculator. Most of them end up on some SEO-optimized site with three ads and a single input field that divides two numbers. That is not a tool. That is arithmetic with a banner ad.
We built tools that actually help: multi-product markup analysis with industry benchmarks for 24 categories, a markdown planner that models tiered clearance schedules (something that genuinely does not exist as a free tool), and an ad spend calculator with platform-specific benchmarks so you can tell if your Facebook ROAS is good or terrible for your category.
These run in your browser, cost us nothing to operate, and give you a reason to remember us. If your store ever needs a sales assistant that works 24/7, we're here. But the tools are free regardless.
Running a car dealership? Check out our free dealer tools for VIN decoding, window stickers, FTC Buyers Guides, recall checks, and more.
Frequently Asked Questions
Are these tools really free?
Yes, 100% free with no limits. No credit card, no trial period, no hidden fees. We built these because retailers shouldn't have to search through ad-riddled calculator sites for basic business tools.
Why are you giving these away?
We build lead conversion software for retailers. These free tools let you see the quality of our work. If you ever need a sales assistant for your website, we're here. But the tools are free whether you buy anything else or not.
Do I need to install any software?
No. Everything runs in your web browser. The markup calculator, markdown planner, and ROAS calculator all work on any device with a browser, including your phone. No downloads, no plugins, no setup.
How accurate are the industry benchmarks?
The markup benchmarks represent typical ranges for independent retailers, compiled from retail trade data and SBA resources. The ad benchmarks come from WordStream, Databox, Revealbot, and platform-published data. Your specific situation will vary based on location, competition, and brand positioning.
Can I use these tools on my phone?
Yes. All tools are mobile-friendly. The markup calculator and ROAS calculator work great on phones for quick checks while you're on the floor or reviewing ad performance on the go.
Is my data safe?
Everything is processed in your browser. We don't store your pricing data, ad spend numbers, or inventory counts. The only data we collect is the email you provide to access the tools, which we use to send you useful retail content (and you can unsubscribe anytime).
Good Tools. Better Sales Assistant.
These tools help you price, plan, and analyze. Mika helps you convert. A self-learning sales assistant that lives on your website 24/7, helps shoppers find what they need, and captures leads when they're ready. Not a chatbot. A lead conversion platform.
See How Mika Works for Retailers