Our website grader analyzes your actual HTML using AI to evaluate 18 different factors across two core areas: lead conversion potential and SEO health. Unlike generic speed tests or simple SEO checkers, this tool focuses on what actually drives business results for local businesses, dealerships, and service providers.
90-100: Excellent. Your website is well-optimized for both search engines and visitor conversion. You likely have strong CTAs, visible contact info, proper SEO markup, and trust signals. Focus on maintaining what you have and testing small improvements.
70-89: Good. Your site has solid fundamentals but is missing some opportunities. The report highlights specific areas where small changes could improve your conversion rate or search rankings. Most established business websites fall in this range.
50-69: Needs Work. There are significant gaps in either lead conversion, SEO, or both. Your site may be missing key elements like a clear call-to-action, mobile-friendly contact options, or basic SEO tags. The good news is that fixing these issues usually has a big impact.
Below 50: Critical. Your website is likely losing visitors and ranking opportunities. Common causes include template websites with no customization, missing meta tags, no contact forms, and broken mobile layouts. A score this low usually means the site needs a redesign or significant overhaul.
Small business owners who want to understand why their website isn't generating leads. If you're paying for a website but not getting calls or form submissions, the grader shows you exactly what's missing.
Car dealerships on platforms like DealerOn, Dealer.com, or DealerInspire who want to see how their dealer website performs compared to best practices. Many template-based dealer sites score poorly on lead conversion despite looking professional.
Marketing agencies who need a quick audit tool to show clients where their website needs improvement. The PDF report is branded and shareable, making it useful for client presentations and proposals.
Web developers who want to verify their sites follow SEO and conversion best practices before launching. Run the grader as a pre-launch checklist to catch missing meta tags, heading structure issues, or missing CTAs.
AI-powered analysis. Most website graders run a checklist of technical SEO factors. Our grader uses AI to evaluate your content quality, CTA effectiveness, and overall conversion potential, the things that actually determine whether a visitor becomes a lead.
Lead conversion focus. Tools like Google PageSpeed Insights or GTmetrix measure performance. Moz and Ahrefs measure SEO authority. Our grader measures whether your website actually converts visitors into leads, the metric that matters most for local businesses.
Actionable recommendations. Every finding includes a plain-English explanation of what's wrong and what to do about it. No jargon, no vague suggestions. You'll know exactly what to fix and why it matters.
PDF report. Download a branded PDF report to share with your team, your web developer, or your marketing agency. The report includes your scores, findings, and recommendations in a format that's easy to act on.
No Clear Call-to-Action
The most common issue. Visitors land on your site and don't know what to do next. Every page should have a clear, visible CTA: call, book, or fill out a form.
Missing or Poor Meta Tags
Title tags that are too long, too short, or generic. Meta descriptions that don't include a value proposition. These are the first things Google and searchers see.
No Chat or Live Engagement
Visitors who have questions leave if they can't get answers quickly. A chat widget or live chat tool dramatically increases engagement and lead capture rates.
Phone Number Not Clickable
Over 60% of local business searches happen on mobile. If your phone number isn't a clickable tel: link, mobile visitors can't call you with one tap.
Yes, completely free. No signup, no credit card, no catch. Run as many audits as you want on as many websites as you need.
We analyze your actual HTML and use AI to evaluate 18 different factors across lead conversion and SEO. The score reflects what a real visitor and search engine see when they land on your site.
Yes. We analyze any publicly accessible website: local businesses, dealerships, online stores, professional services, restaurants, salons, and more. If it has a public URL, we can grade it.
No. We fetch a copy of your homepage and analyze it on our servers. Nothing is installed on your site. Your visitors won't notice a thing.
After making changes to your site, run it again to see your updated score. We recommend checking quarterly at minimum, or whenever you make significant updates to your website.
Focus on the red items first. Each finding includes a plain-English explanation and a recommendation. Fixing the biggest gaps usually has the largest impact on lead conversion and search rankings.
