Pet Owners Have Questions. Your Website Should Have Answers.
Pet parents research everything. Food ingredients, breed-appropriate toys, supplement dosages. They need answers before they buy, and they shop for their pets at all hours.
Pet owners treat purchases like medical decisions. They need guidance, not a product grid.
The Pet Stores Website Problem
Food Selection Is Overwhelming
Your store carries 40 dog food brands. A new puppy owner does not know the difference between grain-free, limited-ingredient, and raw-coated kibble. They need someone to ask about their dog's breed, age, and any sensitivities, then recommend the right food. Your website shows a wall of bags.
Breed-Specific Questions Need Expertise
'What size crate does a Golden Retriever puppy need?' 'Is this toy safe for aggressive chewers?' 'How much should I feed a 6-month-old Lab?' Your staff answers these questions 50 times a day in-store. On your website, the customer has to guess.
Supplement and Health Product Questions
Pet owners buying joint supplements, calming aids, or dental chews want to know dosages, ingredients, and whether it works for their specific pet. These questions require more detail than a product description provides.
Competing With Amazon on Convenience
Pet owners know Amazon has everything. They come to your site because they want expert advice and local service. If your website cannot provide either, you are competing on price alone against a company you cannot beat on price.
What Mika Does for Pet Stores
Every feature is designed for how pet stores customers actually shop and buy.
Breed-Specific Recommendations
Mika asks about the pet's breed, age, size, and any health concerns. Using your product catalog and knowledge base, it recommends food, treats, and supplies appropriate for that specific animal.
Food Ingredient Guidance
When a customer asks about grain-free diets, raw feeding, or limited-ingredient options, Mika provides the information you have configured. It explains differences between product lines from your knowledge base.
New Pet Owner Starter Kits
'I just adopted a kitten, what do I need?' Mika creates a shopping list from your catalog: litter, food, bowls, carrier, scratching post, toys. New pet owners get a complete list instead of buying things one at a time.
Dosage and Sizing Questions
For supplements, medications (like flea/tick prevention), and sized products (harnesses, crates), Mika answers based on weight and breed using the sizing info in your product data.
Loyalty and Autoship Info
If you offer a loyalty program or recurring delivery service, Mika explains how it works and captures interest. Pet food is a recurring purchase, and locking in a customer early matters.
Local Service Referrals
If your store partners with local groomers, vets, or trainers, Mika can mention those partnerships when relevant. 'We work with [Groomer Name] next door for grooming services.'
Real Questions Your Customers Ask
These conversations happen on pet stores websites every day. Without Mika, every one ends with the customer leaving.
"I just got a French Bulldog puppy, what food do you recommend?"
Breed-specific nutrition question. Mika asks about the puppy's age and any dietary sensitivities, then recommends small-breed puppy formulas from your catalog. It can note that Frenchies are prone to food allergies if your knowledge base includes that info.
"My dog has been scratching a lot, do you carry limited-ingredient food?"
Health-related purchase. Mika asks about the dog's current food and symptoms, then suggests limited-ingredient options from your catalog. It recommends consulting a vet for persistent issues.
"What size harness does a 50-pound dog need?"
Practical sizing question. Mika references your product sizing charts and recommends the right size based on weight and breed. It mentions your exchange policy in case the fit is not perfect.
"I need to set up a fish tank, where do I start?"
Complex setup question. Mika asks about tank size, freshwater vs saltwater, and experience level. It builds a supply list from your catalog: tank, filter, heater, substrate, water conditioner, test kit.
"Do you carry CBD treats for dogs with anxiety?"
Specific product search. Mika checks your catalog and shares available options with dosage info. It notes that CBD products are not FDA-approved for pets and recommends discussing with a veterinarian.
"I need flea and tick prevention for 3 cats, do you have any deals?"
Multi-pet purchase with price sensitivity. Mika shows available flea prevention products with per-unit pricing and mentions any bundle deals or loyalty discounts from your knowledge base.
Conversations Informed by Psychology Research
Mika is not a generic chatbot with your product list attached. Every conversation is informed by psychology research on how people make purchasing decisions, continuously refined to guide shoppers from browsing to buying without ever feeling pushy.
Reads Shopper Intent
Mika identifies whether a visitor is browsing casually, searching for something specific, or ready to buy. Each conversation adapts to where the shopper is in their decision process.
Builds Trust Naturally
Shoppers buy from businesses they trust. Mika builds trust through helpful, honest recommendations instead of aggressive sales tactics. Visitors never feel sold to, they feel guided.
Guides to Action
Every conversation has a natural arc that moves shoppers from curiosity to commitment. Whether the action is sharing contact info, booking an appointment, or visiting your store, Mika creates a path that feels organic.
Mika's conversation strategy is developed with psychology research and continuously refined. Visitors interact with an AI that feels genuinely helpful, not a script disguised as conversation.
Pet Stores: Before and After Mika
The same customers, the same questions, completely different outcomes.
Independent Pet Stores Win on Expertise, Not Price
You cannot beat Amazon on price or Chewy on convenience. What you can beat them on is knowledge. When a customer walks into your store and says 'my dog has a sensitive stomach,' your staff does not hand them a search bar. They ask questions, recommend specific brands, and explain why one formula works better than another. That expertise is your competitive advantage.
Your website needs to deliver that same expertise. Most independent pet store websites look like discount Chewy: a product grid with filters. The customer who cannot find the right food online goes to the big-box store where at least someone can point them in the right direction. That customer should be yours.
Mika extends your in-store expertise to your website. It asks the questions your staff would ask, recommends products the way your staff would recommend them, and captures the customer's information for follow-up. The result is an online experience that feels like walking into your store and talking to someone who knows animals.
Retail Pricing
Plans built for retail stores with product catalogs. AI product search with photo cards, lead capture, and appointment booking included.
Starter
For stores getting started with product search in chat.
- ✓~100 conversations/month
- ✓Up to 500 SKUs
- ✓Product search in chat
- ✓Product cards with photos
- ✓Lead capture + email alerts
- ✓8 languages
Core
For growing stores with larger catalogs.
- ✓~250 conversations/month
- ✓Up to 2,000 SKUs
- ✓Everything in Starter
- ✓5 team members
- ✓Staff booking + waitlist
- ✓Custom brand colors
- ✓Auto follow-ups
Pro
For large catalogs and high-volume stores.
- ✓Unlimited conversations
- ✓Unlimited SKUs
- ✓Everything in Core
- ✓25 team members
- ✓Multiple locations
- ✓Full widget customization
- ✓Priority support
*Conversation estimates based on average usage. Actual capacity depends on conversation length.
Frequently Asked Questions
Can Mika give veterinary advice?
No. Mika shares product information, ingredients, and general pet care info from your knowledge base. It does not diagnose health issues or recommend treatments. When a customer describes symptoms, Mika suggests consulting a veterinarian and captures their contact info in case you want to follow up with product suggestions.
How does Mika handle breed-specific recommendations?
You configure breed-specific notes in your knowledge base (e.g., 'For brachycephalic breeds like Bulldogs, recommend slow-feeder bowls' or 'Large breed puppies need large-breed-specific puppy food for joint development'). Mika uses these notes when customers mention their pet's breed.
Can Mika handle questions about multiple pets?
Yes. If a customer has a dog and two cats, Mika can handle questions about each pet in the same conversation. It keeps track of context within the chat session.
Will Mika recommend products I do not carry?
No. Mika only recommends products from your catalog and mentions information from your knowledge base. If a customer asks about a brand you do not carry, Mika lets them know and suggests alternatives from your inventory.
How does Mika compare to the chatbot on Chewy or PetSmart?
Big-box pet retailer chatbots are customer service tools designed for order tracking and returns. Mika is a sales and product guidance tool. It helps customers find the right products before they buy, captures leads, and books appointments. It is built for independent pet stores that compete on expertise, not on price.
Can Mika handle questions about live animals?
Mika can share information about live animals you have in stock if you add them to your knowledge base (species, care requirements, pricing). It follows your guardrails, so you can configure it to require an in-store visit for live animal purchases.
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Mika adapts to every type of retail business.
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Learn moreJewelry Stores
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Learn moreYour Expertise Is Your Edge. Put It on Your Website.
Pet owners want advice, not another product grid. Mika delivers your knowledge 24/7.
You Paid for This Traffic. Make It Count.
Every visitor that bounces is ad spend wasted. Mika turns your existing traffic into leads and revenue. Plug and play. Live in 5 minutes.