Help Every Visitor Find Their Perfect Pair
Buying glasses online is confusing. Frame measurements, lens coatings, insurance coverage, face shape. Customers need guidance before they commit. Mika gives them the optician experience on your website.
Eyewear purchases combine fashion, function, and insurance complexity. A product grid handles none of that.
The Eyewear & Optical Website Problem
Frame Fit Is a Guessing Game Online
Your product page lists bridge width, lens width, and temple length. The customer has no idea what those numbers mean or whether 52-18-140 will fit their face. In your store, they try frames on. On your website, they guess and hope.
Lens Options Are Overwhelming
Progressive, bifocal, single vision. Anti-reflective, blue light filtering, photochromic, polarized. Your lens menu reads like a technical manual. Customers do not know what they need and your website does not ask them about their daily habits to help narrow it down.
Insurance and Vision Plan Questions Stall Purchases
Customers want to know if you accept their vision plan, what their coverage includes, and what their out-of-pocket cost will be before they commit. These questions come in after hours and on weekends when your office is closed. Every unanswered question is a customer who goes to the chain store with a walk-in desk.
Adjustments and Repairs Get Lost in Voicemail
A customer's glasses are crooked or a nose pad fell off. They call your shop, get voicemail, and either live with it or walk into a competitor who can see them now. Simple service visits turn into lost customers because the communication gap is too wide.
What Mika Does for Eyewear & Optical
Every feature is designed for how eyewear & optical customers actually shop and buy.
Frame Fit Guidance
Mika asks about face shape, current glasses measurements (if known), and style preferences. Using the fit data in your catalog, it recommends frames likely to fit well and flags options that run narrow or wide.
Lens Option Recommendations
Mika asks about the customer's daily routine: screen time, driving, outdoor activities. Based on their answers, it explains which lens coatings and types make sense. 'You mentioned long hours at a computer. Blue light filtering would help reduce eye strain.'
Insurance and Vision Plan Answers
Configure the vision plans you accept in your knowledge base. Mika tells customers whether their plan is accepted and shares general coverage info. For exact benefit amounts, it captures their details and books a verification call.
Appointment Booking
Eye exams, fittings, and adjustment appointments booked directly in the chat. Mika captures the reason for the visit so your team knows whether to schedule a 15-minute adjustment or a full exam slot.
Prescription Guidance
Customers often have questions about their prescription: 'My prescription is -3.50, is that strong?' or 'Do I need progressives at 45?' Mika shares general info from your knowledge base and recommends an eye exam when appropriate.
Style Recommendations
Mika factors in face shape, skin tone preferences, and lifestyle when suggesting frames. A customer who says 'I need professional-looking glasses for work' gets different suggestions than someone looking for weekend sunglasses.
Real Questions Your Customers Ask
These conversations happen on eyewear & optical websites every day. Without Mika, every one ends with the customer leaving.
"I have a round face, what frame shapes would look good on me?"
Face shape is the most common styling concern for eyewear shoppers. Mika suggests frame shapes from your catalog that complement round faces (angular, rectangular) and explains why, based on the style guide in your knowledge base.
"What is the difference between progressive lenses and bifocals?"
Customers over 40 face this question constantly. Mika explains both options in plain language, discusses the adjustment period for progressives, and helps the customer decide which to ask their optician about.
"Do you accept VSP insurance?"
Insurance is often the first question. Mika answers immediately with the plans you accept. If the customer's plan is not listed, Mika captures their info so your billing team can verify out-of-network benefits.
"My glasses are sitting crooked on my face, can you fix that?"
Service request that should be easy to fulfill. Mika confirms you offer free adjustments (if you do), mentions typical walk-in wait times, and books an appointment if preferred.
"I stare at screens all day for work, what lenses do you recommend?"
Lifestyle-based lens recommendation. Mika suggests blue light filtering and anti-reflective coatings from your options, explains the benefits, and notes that an updated prescription ensures the best results.
"Can I use my old frames and just get new lenses?"
Cost-conscious question that many optical shops welcome. Mika shares your re-lens policy and any conditions (frame must be in good shape, certain brands only). It captures the frame details and books a fitting if needed.
Conversations Informed by Psychology Research
Mika is not a generic chatbot with your product list attached. Every conversation is informed by psychology research on how people make purchasing decisions, continuously refined to guide shoppers from browsing to buying without ever feeling pushy.
Reads Shopper Intent
Mika identifies whether a visitor is browsing casually, searching for something specific, or ready to buy. Each conversation adapts to where the shopper is in their decision process.
Builds Trust Naturally
Shoppers buy from businesses they trust. Mika builds trust through helpful, honest recommendations instead of aggressive sales tactics. Visitors never feel sold to, they feel guided.
Guides to Action
Every conversation has a natural arc that moves shoppers from curiosity to commitment. Whether the action is sharing contact info, booking an appointment, or visiting your store, Mika creates a path that feels organic.
Mika's conversation strategy is developed with psychology research and continuously refined. Visitors interact with an AI that feels genuinely helpful, not a script disguised as conversation.
Eyewear & Optical: Before and After Mika
The same customers, the same questions, completely different outcomes.
Why Eyewear Stores Lose Customers Before the Fitting
Buying glasses is one of the few retail purchases that mixes medical need, personal style, and insurance paperwork. A customer has to figure out what looks good, what works for their prescription, and what their plan covers. In your store, your opticians walk them through all of it. On your website, they get a grid of frames and a phone number.
The big chains win on convenience, not quality. They have staff at a desk who can answer insurance questions on a Saturday afternoon. They have try-on stations with mirrors and opinions. Your frames are better, your service is more personal, and your fittings are more precise. But none of that matters if the customer cannot get a basic question answered on your website at 7pm.
Mika bridges that gap. It answers insurance questions, explains lens options based on how the customer actually uses their eyes, and narrows frame choices based on fit and style. By the time the customer walks into your store, they know you accept their plan, they have a shortlist of frames to try, and they feel like you already understand what they need. That is how independent optical shops compete with the chains.
Retail Pricing
Plans built for retail stores with product catalogs. AI product search with photo cards, lead capture, and appointment booking included.
Starter
For stores getting started with product search in chat.
- ✓~100 conversations/month
- ✓Up to 500 SKUs
- ✓Product search in chat
- ✓Product cards with photos
- ✓Lead capture + email alerts
- ✓8 languages
Core
For growing stores with larger catalogs.
- ✓~250 conversations/month
- ✓Up to 2,000 SKUs
- ✓Everything in Starter
- ✓5 team members
- ✓Staff booking + waitlist
- ✓Custom brand colors
- ✓Auto follow-ups
Pro
For large catalogs and high-volume stores.
- ✓Unlimited conversations
- ✓Unlimited SKUs
- ✓Everything in Core
- ✓25 team members
- ✓Multiple locations
- ✓Full widget customization
- ✓Priority support
*Conversation estimates based on average usage. Actual capacity depends on conversation length.
Frequently Asked Questions
Can Mika check a customer's insurance benefits?
Mika cannot connect to insurance systems or verify specific benefit amounts. It shares which vision plans you accept from your knowledge base. For exact coverage details, it captures the customer's insurance info and books a verification call with your team.
How does Mika recommend frames without the customer trying them on?
Mika uses the fit data you configure in your catalog (frame width, bridge size, temple length) along with the customer's preferences and face shape to suggest frames likely to work. It is not a replacement for trying on, but it narrows hundreds of options to a short list worth seeing in person.
Can Mika interpret prescriptions?
Mika does not interpret or verify prescriptions. It can share general information about what prescription values mean (from your knowledge base) and recommend that customers bring their prescription to their appointment. For anything clinical, it directs them to their eye care provider.
Will Mika recommend lens options I do not offer?
No. Mika only suggests coatings and lens types that are in your configured product catalog and knowledge base. If a customer asks about a lens option you do not carry, Mika lets them know and suggests alternatives you do offer.
How does Mika handle sunglasses vs prescription glasses?
Mika asks whether the customer needs prescription lenses, non-prescription sunglasses, or prescription sunglasses. Each path gets different questions and different product suggestions from your catalog.
Can Mika handle questions about contact lenses too?
Yes, if you add contact lens products and information to your catalog and knowledge base. Mika can answer questions about lens types (daily, monthly, toric), comfort, and care instructions based on what you configure.
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Mika adapts to every type of retail business.
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Learn moreCompete on Expertise, Not Just Convenience
Your fittings are better than the chains. Let Mika start the conversation that gets customers through your door.
You Paid for This Traffic. Make It Count.
Every visitor that bounces is ad spend wasted. Mika turns your existing traffic into leads and revenue. Plug and play. Live in 5 minutes.