Turn Spec Shoppers Into Confident Buyers
Electronics shoppers drown in specifications. Processor speed, RAM, display resolution, port types. They do not need more data. They need someone to say 'for what you described, this is the right one.'
Spec sheets answer what a product has. They do not answer whether it is right for the customer. That gap is where sales die.
The Electronics & Tech Website Problem
Comparison Paralysis Is Real
A customer wants a laptop. Your site shows 35 options with spec tables full of numbers. They open six tabs, compare clock speeds they do not understand, and eventually close them all. They needed someone to ask 'what will you use it for?' and narrow it to two choices.
Compatibility Questions Have No Good Answer on Your Site
'Will this monitor work with my MacBook?' 'Does this printer support my phone?' 'Is this RAM compatible with my motherboard?' Your product pages list specs but not compatibility with other devices. The customer has to Google it, and Google sends them to Amazon.
Setup Anxiety Stops Purchases
Non-technical customers worry about what happens after they buy. 'Can I set this up myself?' 'Will I need additional cables?' 'How hard is it to transfer my data from my old laptop?' If nobody answers these questions, the customer puts it off indefinitely.
Warranty and Protection Plans Go Unexplained
Your checkout page offers a protection plan with a checkbox. The customer does not know what it covers, how to file a claim, or whether it is worth the money. That lack of explanation means most customers skip it, and the ones who do buy often do not know what they purchased.
What Mika Does for Electronics & Tech
Every feature is designed for how electronics & tech customers actually shop and buy.
Use-Case Matching
Mika asks what the customer plans to do: gaming, video editing, office work, school assignments. It then filters your catalog to products that match, skipping the specs the customer does not need to understand.
Compatibility Checking
Configure compatibility notes in your knowledge base. When a customer asks 'will this work with my iPhone?' or 'does this GPU fit in a mid-tower case?', Mika answers from your data instead of sending them to Google.
Accessory Bundling
When someone buys a laptop, they often need a case, an external mouse, maybe a USB-C hub. Mika suggests relevant accessories from your catalog based on what the customer is purchasing. Natural cross-selling through conversation.
Setup Difficulty Guidance
Mika shares setup information from your knowledge base: what is in the box, what else the customer needs, and how difficult setup is. 'This monitor includes an HDMI cable, but you will need a DisplayPort cable for 144Hz.'
Warranty and Protection Explanation
Mika explains what your warranty and protection plans cover, for how long, and how to use them. Customers who understand the coverage are more likely to purchase it and less likely to dispute claims later.
Spec Translation
Not everyone knows what '16GB DDR5 RAM' means. Mika translates specs into practical language: 'This laptop has enough memory to run multiple programs at once without slowing down.' Technical for tech buyers, plain language for everyone else.
Real Questions Your Customers Ask
These conversations happen on electronics & tech websites every day. Without Mika, every one ends with the customer leaving.
"I need a laptop for my daughter starting college, what do you recommend?"
This is a use-case question, not a spec question. Mika asks about her major (engineering needs different power than English), budget, and whether she needs portability. It then recommends 2-3 options from your catalog with clear reasoning.
"Will this graphics card work with my current power supply?"
Compatibility question that stops a purchase cold if unanswered. Mika asks about the power supply wattage and current setup, then checks against the GPU's requirements from your product data.
"What is the difference between these two TVs? They look the same to me"
Side-by-side comparison where the spec sheets blur together. Mika highlights the meaningful differences: one has better contrast for dark rooms, the other has better brightness for sunny living rooms. Practical differences, not spec dumps.
"I want to set up a home security camera system, what do I need?"
Multi-product setup question. Mika asks how many cameras, indoor or outdoor, wired or wireless, and whether they want local or cloud storage. It builds a complete kit from your catalog.
"My printer keeps jamming, should I repair it or buy a new one?"
Pre-purchase question that builds trust. Mika can share general troubleshooting tips from your knowledge base, and if the issue suggests replacement, recommend a printer that fits the customer's printing habits. It does not diagnose hardware issues.
"Do you price match? I saw this same soundbar cheaper on Amazon"
Price matching is a common question for electronics. Mika shares your price match policy from the knowledge base. It does not negotiate or adjust prices, but a clear answer keeps the customer from leaving to check your competitor.
Conversations Informed by Psychology Research
Mika is not a generic chatbot with your product list attached. Every conversation is informed by psychology research on how people make purchasing decisions, continuously refined to guide shoppers from browsing to buying without ever feeling pushy.
Reads Shopper Intent
Mika identifies whether a visitor is browsing casually, searching for something specific, or ready to buy. Each conversation adapts to where the shopper is in their decision process.
Builds Trust Naturally
Shoppers buy from businesses they trust. Mika builds trust through helpful, honest recommendations instead of aggressive sales tactics. Visitors never feel sold to, they feel guided.
Guides to Action
Every conversation has a natural arc that moves shoppers from curiosity to commitment. Whether the action is sharing contact info, booking an appointment, or visiting your store, Mika creates a path that feels organic.
Mika's conversation strategy is developed with psychology research and continuously refined. Visitors interact with an AI that feels genuinely helpful, not a script disguised as conversation.
Electronics & Tech: Before and After Mika
The same customers, the same questions, completely different outcomes.
Electronics Customers Do Not Need More Specs. They Need Guidance.
Walk into any electronics store and watch what happens. A customer stares at a wall of TVs. A sales associate walks over and asks one question: 'What room is this for?' Within two minutes, 40 options become 3. That is not magic. It is the right question at the right time. Your website skips that question entirely and drops the customer into a filterable grid of specifications.
The electronics industry has trained customers to compare specs they do not understand. A customer choosing between two laptops with different processor numbers does not know which one matters for their use case. They end up choosing by price or by whatever brand they have heard of. Neither is a good reason, and neither builds loyalty to your store.
Mika asks the questions your floor staff would ask. What will you use it for? What is your budget? Do you have existing devices this needs to work with? Then it recommends products from your catalog with explanations that make sense to the customer, not just spec comparisons. The customer who chats with Mika buys the right product the first time, does not need to return it, and remembers that your store actually helped them.
Retail Pricing
Plans built for retail stores with product catalogs. AI product search with photo cards, lead capture, and appointment booking included.
Starter
For stores getting started with product search in chat.
- ✓~100 conversations/month
- ✓Up to 500 SKUs
- ✓Product search in chat
- ✓Product cards with photos
- ✓Lead capture + email alerts
- ✓8 languages
Core
For growing stores with larger catalogs.
- ✓~250 conversations/month
- ✓Up to 2,000 SKUs
- ✓Everything in Starter
- ✓5 team members
- ✓Staff booking + waitlist
- ✓Custom brand colors
- ✓Auto follow-ups
Pro
For large catalogs and high-volume stores.
- ✓Unlimited conversations
- ✓Unlimited SKUs
- ✓Everything in Core
- ✓25 team members
- ✓Multiple locations
- ✓Full widget customization
- ✓Priority support
*Conversation estimates based on average usage. Actual capacity depends on conversation length.
Frequently Asked Questions
Can Mika provide technical support or troubleshoot devices?
Mika shares product information, setup guidance, and troubleshooting tips from your knowledge base. It does not remotely diagnose hardware failures or access customer devices. For issues beyond general guidance, it captures the customer's details and directs them to your support team.
How does Mika handle rapidly changing inventory and pricing?
You update your product catalog through the dashboard whenever inventory or pricing changes. Mika always references your current catalog data. It does not show products you have removed or quote outdated prices.
Will Mika recommend products from brands I do not carry?
No. Mika only recommends products from your catalog. If a customer asks about a brand you do not stock, Mika lets them know and suggests comparable alternatives from your inventory.
Can Mika compare my products against competitors?
Mika does not reference competitor products or pricing. It focuses on explaining why a product in your catalog is the right choice based on the customer's needs. If your knowledge base includes competitive differentiators ('our monitors include a 3-year warranty vs the industry standard 1-year'), Mika shares those points.
How does Mika handle questions about products that are out of stock?
When a product is marked out of stock in your catalog, Mika lets the customer know and can suggest similar alternatives that are available. It captures the customer's email for restock notifications if you want to follow up.
Does Mika work for both consumer electronics and B2B tech sales?
Yes. Your knowledge base and catalog determine the focus. Consumer stores configure product recommendations and setup tips. B2B sellers configure volume pricing tiers, lead qualification questions, and demo booking. Mika adapts to whatever you put in your knowledge base.
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Mika adapts to every type of retail business.
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Learn moreStop Losing Sales to Spec Sheet Confusion
Your products are on the shelf. Let Mika have the conversation that gets them off it.
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