Take Custom Orders Without Taking Every Phone Call
Custom cake orders, allergy questions, and holiday pre-orders all require conversation. Mika handles those conversations on your website so you can stay in the kitchen.
Every custom order starts with a conversation. If that conversation only happens by phone during business hours, you are losing orders to bakeries that respond faster.
The Bakeries & Specialty Food Website Problem
Custom Cake Orders Require Detailed Back-and-Forth
A customer wants a birthday cake for Saturday. They need to discuss flavor, filling, frosting, size, theme, and any dietary restrictions. Your website has a phone number and maybe a contact form. The conversation that should take 5 minutes turns into 3 days of phone tag.
Allergen Questions Are Urgent and Specific
A parent needs to know if your cupcakes contain tree nuts. A celiac customer wants to know if your gluten-free items are made in a dedicated facility or if there is cross-contamination risk. These are not casual questions. The answers determine whether they can safely eat your food. Waiting until tomorrow for a reply is not an option.
Holiday Pre-Orders Overwhelm Your Phone Lines
Thanksgiving pies, Christmas cookie boxes, Easter bread. Every year, the same rush of pre-orders floods your phone for two weeks. You are baking all day and answering calls all evening. Orders fall through the cracks because you cannot write them down fast enough while kneading dough.
Catering Inquiries Arrive With Zero Details
A corporate client emails 'we need pastries for an event.' No headcount, no date, no budget, no dietary restrictions. You email back asking for details. They reply three days later with half the information. The back-and-forth delays the quote and sometimes loses the job entirely.
What Mika Does for Bakeries & Specialty Food
Every feature is designed for how bakeries & specialty food customers actually shop and buy.
Custom Order Intake
Mika walks through your custom order checklist: event type, date needed, serving count, flavor preferences, dietary restrictions, theme or design ideas, and budget range. You receive a complete order brief instead of a vague request.
Allergen and Dietary Information
Configure your allergen info in the knowledge base: which items are nut-free, gluten-free, dairy-free, vegan, or made in a shared facility. Mika answers allergen questions instantly with the accuracy parents and allergy sufferers need.
Holiday Pre-Order Capture
During holiday seasons, Mika presents your pre-order menu, captures order details (item, quantity, pickup date and time), and collects contact info. Your holiday order list builds itself while you bake.
Catering Lead Qualification
Mika asks the right questions for catering inquiries: event date, guest count, budget per person, dietary mix (any vegan or gluten-free guests?), and delivery vs pickup. Your catering quote starts with real numbers, not guesswork.
Menu and Flavor Browsing
Mika helps customers explore your menu with context. 'What is your most popular cake flavor?' 'Do you make anything with lemon?' 'What filling options do you have for a 3-tier cake?' Customers get guided discovery instead of scrolling a PDF menu.
Pickup and Delivery Coordination
Configure your pickup hours, delivery zones, and lead times in the dashboard. Mika shares this info when customers ask and captures the preferred pickup time with their order details.
Real Questions Your Customers Ask
These conversations happen on bakeries & specialty food websites every day. Without Mika, every one ends with the customer leaving.
"I need a custom birthday cake for my daughter, she loves unicorns, feeds 30 people"
Full custom order inquiry. Mika asks about the date needed, preferred flavor and filling, any allergies among the guests, and budget range. The result is a complete brief you can price and confirm without playing phone tag.
"Are your croissants made with real butter? My son has a margarine allergy"
Specific ingredient question with health implications. Mika answers from your configured allergen and ingredient info. If the information is not in your knowledge base, Mika says it cannot confirm and recommends calling to verify.
"I want to pre-order 4 pumpkin pies for Thanksgiving pickup on Wednesday"
Straightforward holiday pre-order. Mika confirms availability from your seasonal menu, captures the order details and pickup time, and collects the customer's contact info. One less phone call during your busiest week.
"We need breakfast pastries for a corporate meeting, 40 people, next Tuesday"
Catering inquiry with clear parameters. Mika asks about dietary restrictions in the group, budget, delivery time, and whether they need coffee service. You get a qualified lead with enough detail to send a quote immediately.
"Do you have any vegan options? I also cannot have soy"
Layered dietary restriction. Mika checks your catalog for items tagged vegan and soy-free. If you have them, it lists the options. If not, Mika is transparent about it rather than guessing. Honesty about what you can and cannot accommodate builds more trust than vague promises.
"How far in advance do I need to order a wedding cake?"
Lead time question that opens a bigger conversation. Mika shares your wedding cake lead time from the knowledge base and then asks about their date, guest count, and style preferences to start the consultation process.
Conversations Informed by Psychology Research
Mika is not a generic chatbot with your product list attached. Every conversation is informed by psychology research on how people make purchasing decisions, continuously refined to guide shoppers from browsing to buying without ever feeling pushy.
Reads Shopper Intent
Mika identifies whether a visitor is browsing casually, searching for something specific, or ready to buy. Each conversation adapts to where the shopper is in their decision process.
Builds Trust Naturally
Shoppers buy from businesses they trust. Mika builds trust through helpful, honest recommendations instead of aggressive sales tactics. Visitors never feel sold to, they feel guided.
Guides to Action
Every conversation has a natural arc that moves shoppers from curiosity to commitment. Whether the action is sharing contact info, booking an appointment, or visiting your store, Mika creates a path that feels organic.
Mika's conversation strategy is developed with psychology research and continuously refined. Visitors interact with an AI that feels genuinely helpful, not a script disguised as conversation.
Bakeries & Specialty Food: Before and After Mika
The same customers, the same questions, completely different outcomes.
Why Bakeries Lose Custom Orders Before They Start
Custom orders are the highest-margin work most bakeries do. A birthday cake, a wedding dessert table, a corporate catering spread. These are not impulse purchases from your display case. They are considered decisions that start with a conversation, and that conversation needs to happen on the customer's schedule, not yours.
The problem is timing. The parent planning a birthday party looks at bakery websites after the kids are in bed. The office manager ordering meeting pastries browses during lunch. The bride researching wedding cakes scrolls Pinterest at midnight. Your shop is closed during every one of these moments. A contact form collects a name and email but none of the details you need to respond with a quote.
Mika has the intake conversation whenever the customer is ready. It asks the questions you would ask in person: when do you need it, how many people, any allergies, what style, what budget. By the time you see the lead, it has everything you need to respond with a price and timeline. The customer feels heard. You skip the phone tag. The order moves forward.
Retail Pricing
Plans built for retail stores with product catalogs. AI product search with photo cards, lead capture, and appointment booking included.
Starter
For stores getting started with product search in chat.
- ✓~100 conversations/month
- ✓Up to 500 SKUs
- ✓Product search in chat
- ✓Product cards with photos
- ✓Lead capture + email alerts
- ✓8 languages
Core
For growing stores with larger catalogs.
- ✓~250 conversations/month
- ✓Up to 2,000 SKUs
- ✓Everything in Starter
- ✓5 team members
- ✓Staff booking + waitlist
- ✓Custom brand colors
- ✓Auto follow-ups
Pro
For large catalogs and high-volume stores.
- ✓Unlimited conversations
- ✓Unlimited SKUs
- ✓Everything in Core
- ✓25 team members
- ✓Multiple locations
- ✓Full widget customization
- ✓Priority support
*Conversation estimates based on average usage. Actual capacity depends on conversation length.
Frequently Asked Questions
Can Mika take payment for custom orders?
No. Mika captures all the order details and the customer's contact information, then sends it to you as a lead. You handle pricing confirmation and payment through your normal process. Mika does not process payments or manage transactions.
How does Mika handle allergen liability?
Mika shares only the allergen information you configure in your knowledge base. It does not make assumptions about ingredients. If an allergen question is not covered in your configured data, Mika tells the customer it cannot confirm and recommends contacting you directly. You control the accuracy of the information Mika provides.
Can Mika show photos of my cakes and pastries?
Yes. Upload your catalog with photo URLs and Mika displays product cards with images in the chat. Customers can see your cake designs, pastry selection, and specialty items while chatting.
How does Mika handle wedding cake inquiries?
Mika treats wedding inquiries as consultation leads. It captures the wedding date, guest count, style preferences (rustic, modern, classic), flavor ideas, and budget range. It then books a tasting appointment or captures the lead for your follow-up. It does not quote wedding cake prices unless you configure specific ranges.
Will Mika promise items are available when they might be sold out?
Mika recommends items from your catalog but does not track real-time inventory. For limited items (holiday specials, daily bakes), you can add availability notes to your knowledge base ('pumpkin bread is available September through November, while supplies last'). Mika shares those notes and captures the order for your confirmation.
Can Mika handle both English and Spanish orders?
Yes. Mika supports 8 languages with automatic detection. If a customer starts chatting in Spanish, the entire conversation continues in Spanish, including custom order intake and allergen questions. No setup required.
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Mika adapts to every type of retail business.
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Learn moreCapture Every Custom Order, Even While You Bake
Your hands are covered in flour. Let Mika take the order details on your website.
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